Monday, June 8, 2009

Small Beers or Increased Sales?

While staring at a Coronita Extra which for those who have no idea what this is, it's a Corona Beer, in a 7 ounce size.
Why would anyone in their right mind order or buy these smaller than a soda drinks.
What was Cerveceria Modelo thinking anyway?

They were thinking in a down economy, we need to sell beer. Or in a place where regular size might be too expensive, at least you can get some beer, albeit in a mini size.

What about applications? How do you downsize them for this economy? Should you?
Do you take smaller steps in your project? Do you do more POC(Proof of Concept)?

No, I think in this case, Coronita was a bad idea(I know they make money on it but I'd love to find out more about why it came to be) because your market will always want your beer. Try selling 4 packs instead of 6 perhaps?

Applications and projects serve a purpose that on the whole provides for a better economic situation once delivered if properly thought out and planned.

So go out there and have a tall cold one and aim for the big project, push for it even!


  1. They've already started selling 18packs instead of 24packs in ontario. The price makes it looks like a good deal.....then you realize its only 24 beers! Tricky tricky

  2. 7 oz beers have been around for ever. They used to be called 'Starter Beers" and everyone makes them, even Bud, or they used to. I've seen pubs sell several bottles in an ice filled bucket to a table.

    When I worked at a liquor store 15 years ago they were very popular with the younger latino/hispanic customers.

  3. The old bait and switch trick, not very nice.
    And maybe it's a cultural thing to have smaller drinks, no idea, but it seems to me that for the US market at least it may not make much sense.
    But then I am not in the liquor business, taste testing it yes, selling it no.
    Prefer long necks and larger bottles/cans.