Friday, February 6, 2009

Fud Buster Friday #26 - You Can't Measure ROI

Really? Did Google say that because free is the best ROI?
Did Microsoft suggest it because well, we all know the ROI from anything Microsoft is staggering....in their pocket, not yours.
Maybe your university professor wants to get the point across about ROI. And really it is a good point, but if you don't understand and know your customers environment you can't really produce a decent ROI proposal.

2 different clients this week have inquired about Lotus Quickr. I love them for it.
What they both want is a quantifiable ROI to justify the corporate wide installation, licensing and services fees.

So where can you find ROI? It is everywhere, but you have to know what you are looking for to start.

In both cases the easiest way was to explain that the postal service would lose a lot of revenue. Both clients mail out cd's, usb drives and other documents to their sales force around the world. At least 4 times a year if not monthly in some cases. Imagine the costs saved after 1 shipping is no longer needed. Now multiply it all year. Plus reduce the cost and time of packing, labeling, shipping, etc... not to mention the trees and waste saved by going digital.

Sounds ancient, almost hard to believe in this day and age companies still don't put more money and time into their online projects. Yet it's all true and it happens everywhere. Go find new clients and ask them.

Or in a different light, we removed about 500 pounds of computer equipment from a law office and they in turn got back much needed space and piece of mind. The cost was much cheaper than if they removed it themselves and faster too. Yet few companies see it that way. They would rather find the cheapest solution, spend months figuring it out and in the mean time waste prime real estate or warehouse space of theirs.

A third direction is telecommunication costs. Sending links, instead of full 50MB attachments reduces stress on your bandwidth, networks, disk space, backups and of course time. Not everyone or every place has T1, cable or DSL lines, modem speed is still average in many places. Remember that next time you try to rollout some beefy application with your client.

And thanks to everyone for the Birthday wishes and I am happy to say the move to the new office is finally completed. Look for this blog to be moved sometime in the not so distant future.