Whoa! Stop the Presses!
Let's step away for a moment from pure Evangelism and look at possible advertising.
Warning, the likelihood of Lotus using these ideas are nominal, but you can't blame a guy from tryng to help.
R8 the next version of Lotus Notes & Domino could have some great tie ins, since it sounds like RATE (or if you want R8 is GR8) for example for print ads of course the name and tags are in Yellow:
FPL for instance could be shown with a FPL renewed energy R8
or Moody's could show the IBM R8 (clear this with legal first)
Any Lawyers professional R8
Top consulting firms guaranteed R8
Mortage companies provide best possible R8
Goofy, maybe. But although I laughed at the habitrail ads in IT magazines for Lotus, they just don't get much across to the average joe on the street, or myself because who wants to read text in an AD? Just stick on the logo and whatever this years IBM name/tag for Lotus is and leave it.
If the graphic doesn't say it all, you are wating your time, like showing a full slide of text in powerpoint presentations, no one reads it all.
Coke is it! But Lotus Notes is GR8!