Fud Buster Friday #63: Diet Coke is good for you

I love this one. It just amuses me to no end.

There are people out there who really believe drinking Diet Coke is better for them, in some way, than drinking regular coke.

Got news for you all, drink water, and no matter how much you pay for it, tap water, in most civilized countries is perfectly fine for you.

Do you really think drinking a 2 liter bottle of this stuff a day or 3-4 cans is good for you? Drinking it instead of regular Coke will save your waist line?

Now what is this really about? Perception.

Is the Cloud good for you? Or is it like Diet Coke and just easier on your waist line of business, called your budget?

What about Outsourcing? Is that just a Diet Coke to reduce your budget as well?

What's wrong with hiring people and managing your own servers? Drink the Coke.

Licensing doesn't go away, entirely, other expenses have a similar trap.

Maybe it's the belief in someone else's initiatives? You have run out of ideas and think someone else knows better? Like everything else in life, it only works part of the time as planned.

Is it easier to drink Diet Coke then eat better? What if you just drank water instead? Change your viewpoint and see what you are doing from another angle.

The world around you is not waiting for anything. You want something, you go do it, but don't be fooled by marketing and sales campaigns that are aimed not to help you, but sell more product.

Advertising works evidently, shocking, I know. But next time you reach for a Diet Coke, or a software equivalent, think about it.

Fud Buster Friday #62: What if They are Right?

The ever popular, They, do everything. They go on vacation, They went out last night, They are on Twitter or Google+.

But when it comes down to knowing what is good for your company, what do They really know?

Do They understand the multinational language issues? Or do They really support every mobile device as they claim...even the ones not available in the US?


What about when the sales people come in to let you know all about how Others(a euphemism for They) have taken up with the new Macguffin and their world is amazing now. They save money, They have less headaches, They have moved forward, They are better than you.

Poppycock

I understand there is a method to this sales madness, and in truth it works for some people on both sides of the fence. But does it really work in a modern world of social business?

If we believe what we hear or read, again from Others, then people ask Others for advice and look to their peers for more insight and gauge which way the wind is blowing.

But what if the wind is blowing from Florin or towards Guilder? How does one know which way to go? Are the new 2.0 companies truly on par with the big boys? Are the big boys really in the know?

Does it really make a difference which solution you choose for your company in the long run?

Sometimes, it does.
Is it because They told you so and it worked somehow?
Or did You knew what you needed and went after it and found a company that listened to You.

They don't care about your company usually.

Find a vendor who cares about you and not just your license or services revenue, this passion is what They are usually missing.