If you were in New York in the 80's/90's you heard or saw this commercial so often you wondered if it was true. It wasn't always. Yet you wanted to go check it out.
Repetitive advertising does sink into the brain and while it may not cause you to go buy something every day, it does put itself in the front of your mind.
The Lotus Knows campaign has started in the US and we are excited to be a part of it. Repetition is good and IBM is making sure that us Business Partners follow strict guidelines of usage.
So campaign ideas must get reviewed first. Kills a bit of spontaneity, especially in local areas where time to publicize is key. But I respect it since Lotus Knows phrasing can get out of hand easily.
But if the campaigns are as huge as they sound and expected maybe we will get that same brain feel as the Crazy Eddie ads. Like to think so.
Haven't seen much yet in South Florida but we are not a huge target market. Which is a different point, shouldn't the campaign be going to places which are NOT such strong markets?
You can argue corporate headquarters is where to attack, but also these people's vacation spots. So during holiday breaks when people are here hopefully we will see more of the campaign.
But repetition is the key. Just like building servers, the more you do it the easier it becomes. Customers are already noticing the difference and my IBM friends tell me there is a big push from within with 8.5.1 coming out soon.
So it looks good for the future and wouldn't it be nice in 2 years to look back and say IBM was insane for listening to us, but damn it paid off!
Friday, October 2, 2009
Thursday, October 1, 2009
Is Quickr Caching data between Sites?
In between other things today I was testing a solution for a client and ran into something which was troubling and thinking this can not be Working as Designed.
Let's say in Quickr 8.2 one has attached a movie clip in one site, called moviesite and it runs in a little window on the page.
Now let's say I hop over to demosite on the same Quickr server using the same browser window instance. As the admin I do not have to relogin of course.
In the demosite, we placed a similar window box but in this case embedded in the html code the movie name. (Just testing so it was a quick fix for a test)
Opened the page in demosite and suddenly the movie starts running.
I was at a loss for words at this implication.
Could it be a browser cache issue? There were no pointers to the other site just a simple movie.mpg name.
Some one with some more development knowledge on Quickr please enlighten me.
Let's say in Quickr 8.2 one has attached a movie clip in one site, called moviesite and it runs in a little window on the page.
Now let's say I hop over to demosite on the same Quickr server using the same browser window instance. As the admin I do not have to relogin of course.
In the demosite, we placed a similar window box but in this case embedded in the html code the movie name. (Just testing so it was a quick fix for a test)
Opened the page in demosite and suddenly the movie starts running.
I was at a loss for words at this implication.
Could it be a browser cache issue? There were no pointers to the other site just a simple movie.mpg name.
Some one with some more development knowledge on Quickr please enlighten me.
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