Wednesday, March 8, 2017

To Tableau, or Not to Tableau

This was the question I had as I reserved a space at the event held today here in Tel Aviv. I was supposed to go last year but was out of the country at the time.Nice view we had.

Tableau is about data visualization. yes the same stuff we did 30 years ago with 1-2-3 or Excel but smooth, "simple" and flexible to work with many, many forms of data. They went public in 2013 and since have steadily grown in awareness and revenue. Tableau may not have been on everyone's radar but it is showing up more and more.

Dashboards are the low hanging fruit, embedded systems data, advanced analysis and problem-solving once you get some real data views is when the fun starts.

My impression was the event would be a local Business Partner running the event and maybe 25-50 people would show up for an afternoon event between 2 and 5 pm. Which would be great as I wanted time to talk to them about the ecosystem, project work and length and recurring revenue streams.

Oh boy was my thinking wrong!

My estimate, confirmed by the Tableau people, was over 300 people came and it looks like as many as 400 had replied they were coming. And this is in Israel where I have been at full events that barely had 250 people. Interestingly many startups here use it for client reporting and proof that their marketing or advertising or whatever the solution, is working.

If you wonder if this is something you should be looking into, if you haven't already, the answer is definitely yes. London friends they are coming to you June 5-7, register here.

The time was meant to have networking, for the 5, yes that is correct, 5 Israel Business Partners to get time with everyone. Even if I wanted to be a  BP, I can't, this year. I don't really understand the thinking, but I was encouraged to apply anyway as they review their partners every year, similar to how SalesForce does it. More on this later in this post.

After networking, we had a quick demo from the UK Sales leader Josh and his Product PreSales specialist Rafi. I say quickly because when speaking in a foreign country, native English speakers should slow down their delivery so everyone can process what is said, and also explain as they go along what they are doing to create the demo. The exuberance Rafi and Josh displayed was great, but I would have preferred a little more explanation about the way she built the views for the demo.

There was a brief slide deck from Laurie as he tried to explain that once you build a dashboard the interested parties can start to really expand on their knowledge and play with it further.

I think there are a little way to go for this part as a non-IT person does not think the same way as tech or data people.

As an example, I, like most of you reading this, understand databases and views, SQL calls and other aspects of databases but because of a lack of education, most end users do not. They can learn, and some do, but many just don't want to learn or change. A problem we all face no matter which solution we choose to use for even basic functions in business.

Thus my impression, given the demo was already seen, is someone would become the guy in the corner that is the Tableau expert rather than many users editing it. That is how I first met a few people in the Lotus Notes world in the R2 days. And I can see people with Tableau interests ending up in the same way.

Great, I love it, let's get started! Well, hold on a second there. It is not so simple.

  • They have a 14 day(30?) trial period. Not long enough IMHO for your average consultant or corporate person to get their head around it.
  • Very pricey options, per user ($999) to get a license to work with it but to save it on a server and not just locally you need Professional ($1,999).
  • No developer license or option. Ok, so how do we get it?
  • (They have student/teacher Desktop editions)

BUT, there is a "free" public edition here for Windows and Mac and you can read the details.
Ok, so it is limited, but should be enough for us to get our head around how to work with it.

Ready to get going? Try these:

Quick Start in text form for those, like myself, that prefer textual information
Training Videos for those that like visual learning
Long(1 hr) videos on how to via youtube
An amusing example of Data Visualization to help you build your first
There are also various forums and user groups so the community is engaged and even shows how to get Domino to work via REST and ODBC and DB2.

Getting back to the Business Partner discussion, it seems that the expectations are for customers to seek out Tableau partners and work with them on their projects. I can see this as companies move away from training people on new items and prefer to outsource projects. However, I also see it as an internal benefit that should be given proper training to get the most out of it, especially at these prices.

There is a fee to become a partner but once you would be down that path it would be expected.

Coming from the Lotus and IBM Collaboration space my view is tableau is seriously limiting their growth potential by not having options available for consultants or small services teams or even individuals.

Maybe Tableau really does send leads to their BPs around the world from the people that request it from their website. As an end user, this page leaves me wondering what the difference is between the 4 types of partners and why 2 of the options search by country, region, industry, and certifications while the other 2 sort only by region.

Perhaps the same confusion is what leads to the many requests to the Tableauthians (I know, somewhat Star Trek like but not sure what they call themselves) looking for consultants.

I could definitely have used this for past reporting and am looking at using it for some current projects.

How about you?

What are you doing with it?

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