Tuesday, December 15, 2009

Know Thine Enemy

If you could help the enemy? Would you?

What would you tell them? Why would you do it? Would it hurt anyone? Would it help your business?

Strange mergers over the years started because someone went to their enemy/competitor and asked the basic question, "What if we..."

In these economically challenged times almost anything is possible. Banks suddenly thank you for short selling your house so they don't have to deal with it. Credit card companies offering up to 5 year fixed payment plans for those in need. Car companies will take your car back if you can't make payments, with no problems afterward.

So why not ring up your competitor and see what can happen.

Perhaps you might find an interesting idea or new business.