Wednesday, December 9, 2009

Black and White, the colors of a new millenium

Adam posted about color and what role/emotions it provides in logos and brands.

I questioned what does it say about iPhone users? they only get to choose between Black and White. Sure you can skin it, but by default why not Red apple color or Granny smith(never mind The Beatles would sue I guess).

Coke zero is black and white(and marketed to men specifically).

Why are (soccer)footballs black and white? Got to be better than, so one can see it in the grass.

Why are roads black with white or yellow stripes? Don't you think that the grumblings in traffic are worse because there is nothing but black out there?

All the talk about customizations and how this is the time for what you want the way you want it and some things still think like Henry Ford a hundred years ago?

Any customer can have a car painted any colour that he wants so long as it is black. -Remark about the Model T in 1909, published in his autobiography My Life and Work (1922) Chapter IV


Is it a case of not now, later or is it cheaper? No idea, it would seem to me that once you are dyeing or painting, color should be the same cost. If I was producing millions of iPhones I would provide a bunch in colors, limited editions or whatever you want to call it, to those that would pay for it.

I had the same complaint against HTC since all their phones are either gray or black or silver mixes. tried to get a yellow one, but I will probably order a yellow pouch, so I can find my phone at least. Any one else want a yellow pouch for Lotusphere let me know or watch my blog for some info how to get them in a few days.