When I heard Kevin Spacey was speaking at IBM Impact, I knew we would get a great session.
It was 3 years ago when he spoke at Lotusphere 2011 and his "send the elevator back down" speech enthralled us all.
His speech at Impact pushed everyone to be disruptive or if you prefer listen attentively to what people want and give it to them.
"People do not care about the platform, they care about the content." and many similar lines were espoused.
Consumers may not care about the platform, but Enterprises do care.
Maybe IBM or any business can change or come up with a new direction, but it is not easy and does require some thought and a little luck.
If you don't know what you want or need, someone will paint you a picture and they will be the ones to take over the world.
Do something new, do something different, bend the rules and you too may rule the world.
So said Keyser Söze