Found this while searching on some other topics. It is an excellent paper, from 2007 which describes some of the obstacles we will face as we strive to a collaborative social business. The document is from the IBM Center for The Business of Government.
Indeed the authors: Rosemary O’Leary, Distinguished Professor of Public Administration
Maxwell Advisory Board Endowed Chair, The Maxwell School, Syracuse University
Lisa Blomgren Bingham, Keller-Runden Professor of Public Service, School of Public and Environmental Affairs, Indiana University-Bloomington
do an excellent job of the pros and cons to this topic.
Here is just one nugget from the paper:
Interesting reading, some basic sales 101 but the outlines of steps to follow for different sections could be a course in its own for those who just can not get their head around everything still.