Friday, February 3, 2012

"Cloud Cover" was the original "Air Cover"

Air Cover is a war expression, you know, helicopter or plane or sniper cover while soldiers tried to get a position. But maybe that was because I knew sales was a war sometimes. Yet why do we consider marketing and advertising as "Air Cover"? Perhaps it is really "Cloud Cover".

As it turns out, the reference from the Bible, in fact this week's Parsha, Beshalach, states in Exodus 13:21:
And the LORD went before them by day in a pillar of cloud, to lead them the way; and by night in a pillar of fire, to give them light; that they might go by day and by night:
 And in Exodus 14:19:

And the angel of God, who went before the camp of Israel, removed and went behind them; and the pillar of cloud removed from before them, and stood behind them
Cloud cover front, back and leading them all the time. Protecting them from Egypt and later other enemies.

Why do we seek such safety? Is it because we are just as afraid as the slaves were then from the unknown of the future? Do we truly believe that a large business will help us the small business or us as customers? Is this also why we lose faith so easily, just as the freed slaves did, when the road to prosperity is not always filled with gold and success?

The parallels live on today just as they did 1,000's of years ago.

How does this help in business? Take care of your partners, clients and vendors. Help them as much as possible, one day you may need their help.

The Cover you get from others may not always be what you want but it is what they can offer and should not be overlooked because some coverage is still better than no coverage.

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Parsha Beshalach in the book of Shemot (Exodus 13:17-17:16)

It is said that the Torah or Bible could be interpreted in over 70 ways. More likely these days 100's of ways. In light of this idea, I am writing some posts that bring a business sense to what we can learn on a weekly basis. Enjoy, Shabbat Shalom