Friday, May 6, 2011

Why comments are sparse on a blog

This doesn't usually bother me, but it seems to bother others.
While I am always amazed when there are comments, others expect them perhaps?

Some basics:
1) Never expect anything from your blog, unless you plan on making your blog your main money maker or the companies front lines.
2) Try not to require people to register to comment. this blog does allow anonymous or registered or via some other oAuth options. Due to spam, try using a Captcha program.

3) Don't ask for comments on topics. You can ask for help for a project or slidedeck, but that is all.
4) Not everything of importance to you, will be important to everyone else.

Musicians will tell you their hit songs, to them, usually were junk. But the junk made them millions! And the ones they loved or thought would be great, get no respect. That about sums up blogging and writing sometimes as well.

Now, psychologically speaking, let us look at this based on an introvert and extrovert theory.
If you are blogging in a technical way or for a technical community you may find fewer comments on your posts. Why? Because the introverts, which tend to be developers and more thinking people have a different view of the world. They may agree or not with your post but may feel no obligation to comment. They like to have discussions about why and how or based on a line of thinking they are investigating.

Compare this to the extroverts. Usually found in Business lines, Sales or Marketing but can be in IT as well. They like to be seen and heard and offer opinions because they like discussion. It's not always about being an ASW.

Keep in mind it is not your writing that is the problem. Quite the contrary, the more you write the better you get and the more people that can experience you and join in your conversations.

If you enjoy what you blog about, then keep going. The road to awareness of your blog takes time and when you can branch out from your local blog list and find new ones to be a part of that community will help you as well. Do not try to write as someone else, be authentic and real.