Friday, December 10, 2010

An Email that reads like a Dilbert Cartoon

We received this email from someone that we were referred to by a client of mine.
Think I am from a different business world, sending out missives that read like a bad form letter in a Dilbert cartoon can't possibly make someone a client...can it?

Keith,

I was refereed by your client to get in contact with you regarding your business communication services. I’m currently working with Mr. X in your other office to streamline their communications and have a positive effect to their bottom line. Please contact me at 555-123-4567. I would like to sit down with you on Tuesday at 1PM. Please let me know if that is a good time for you.


Warmest Regards,


If you or your company are sending emails or letters like this out to potential partners, customers or clients, please stop it.

Obfuscating your solutions will rarely impress someone.

Executives fear what they don't know. While some may have an interest to check on this, most will either ignore it because they have no idea what you are talking about or worse tell people never to use your company because you talk like a Dilbert cartoon come to life.

This reminds me of the old Dilbert Palm application that you put in your name of the business and services and out came a mission statement for you to use. Or maybe they used one of these instead.

If you can't speak as normal people speak what makes you think anyone would want to talk to you?

To be fair to him, I let him know we had made some decisions and he could call me out of respect for my clients reference. You never know he may have something, but if this was not a referral it would have been deleted faster than Ricochet Rabbit.